Tuesday, November 2, 2010

T-Mobile Claiming It Has the Fastest 4G Network

T-Mobile recently started an ad campaign claiming that they have the nation's largest 4G network. Although this sounds horribly familiar to Verizon making ads about it having the largest 3G network, their ads weren't false and actually made sense. T-Mobile currently operates a 3G network based on the HSPA+ standard, which T-Mobile claims is a 4G network as far as consumers are concerned, along with LTE and WiMax. Yet this is not true. Although WiMax and LTE aren't technically considered 4G networks at this point, they are based on a 4G standard, while HSPA+ is just another evolution of 3G. T-Mobile claims the consumers won't notice the difference, because they don't know enough about 4G networks and standards yet. But calling a 3G standard 4G is just false advertising and further confuses the consumers. Once T-Mobile finally does release a network based on 4G standards, what are they going to call it? I'm sorry, but false advertising is not going to help you in the long run, T-Mobile.

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